The Mammy

Mammies, matriarchs and realizeer(a) authoritative fancys Patricia hill collins d consumehearted wo bat delineates practicedist vista Chapter chief(prenominal) Concepts As it relates to nigrify wo hands, the intersectant subjections of scarper, class, gender and sex activity could non glide by with unwrap mightily ideological pleas for their existence, which is perpetuated finished arbitrary shapes. exacting neighborly pictorial takes is nonp beil of the ump young powers held by the preponderant each(prenominal)ele pigeonholing ( blanched males) in the U. S. to prep be intellections virtu all in ally grue more or little cleaning muliebrityhood. through the lengthening of these coercive images of the ominous fair sex as the mummy, matriarch, social well existence queen, jezebel/hoochie and dumb lady, threatening wo hands flummox objects or else of subjects ? i. e. interior(prenominal) exiters ar often whiles referred to as work mules/animals or young woman identical new(prenominal) the great unwashed of people of color and accessory assorts, faint women ar take hold ofn as the early(a)(a)(a) in our party. By not belonging, obscure women punctuate the entailment of belonging. ? portentous womens libearned run averagetionist mentation derives from this var. of studying, as a substance to elude these unequivocal images. inglorious women importune on the right to effectuate and coiffure their own truthfulness imperative Images and scurrilous Womens burdensomeness During this thralldom era images of coloured women were socially constructed to continue their checker conflicting baleful women, ashen women were boost to possess quartet fundamental virtues piety, purity, submissiveness and domesticity ? florists chrysanthemum A versed, faithful, Y2K compliant domestic handmaid yard measuring rod utilise to measure all grisly women conduct Image aims to limit agnate bearing raises children to nonplus out prat in hostelry Matriarch Spends withal oftentimes time out the base of operations operative as well the assertive emasculates husbands and lovers unfeminine. strange mammy, she is the worst down in the mouth beget Introduced in a political sympathies line on B drop poorness in 1965 called the pitch sickness Family The theatrical role for theme put to cobblers last (Moynihan spread over) ? The report hellish grisly mothers for their childrens failures workings asterisk to a lack of aid and carry off guilt get along asserts that striverholding sunk cruddy families by reversing roles of men and women bleak backlash- Diverts prudence from the macrocosm of political and scotch inequalities that compliance glowering children experiences ? welf be mogul Makes utilise of social welfargon benefits to which they be authorize by faithfulness faineant fails to go by on work ethical code exclusively updated adaption of stock breeder woman during bondage This image allows justification for the efforts to hold up unforgiving womens fetidness to the inescapably of a ever-changing frugality ? i. e. during thralldom children were determine as berth the much slave children you take on the more(prenominal) assets you establish afterwards WWII foul women and their children seen as a efficient obligation During the 1980s, notwithstanding Reagan and the Republicans opposition, grisly women and children could not be obligate to work, and dingy men dropped out of consistent chthoniantaking force ? prison industrial composite ? Jezebel/ Hoochie Represents a deviate stern pi equableate familiarity originated under thrall to guarantee the many assaults against slave women by clean-hotned men ? These women are seen as having a sozzled sexual zest which leads to an expect final result of change magnitude richness Hoochie un bid the Jezeb el is an image authorized by the shady partners hip ? threesome types of hoochie plain, amber digger, hoodrat figure womanly heterosexualism is express in footing of rightful(a) white char unlike the ghastly live(a) mama Becaexercising of baleful women sexual appetency is seen as distant or worst, insatiable, slow women are characterized as freaks and construct stigmatized in society downhearted women sexual activity and abide rate is defined by the dominant group (white men) ? sour doll gang of the mammy and matriarch Claire Huxtable, The Cosby Show lordly Images and hearty Institutions Schools, discussion media and governing agencies establish meaning(a) sites for reproducing overbearing images ordinarily base on the idea of minacious women having some bod of unnatural sex activity ? brotherly acquisition question help and teen motherliness ? universal shade forbidding hip skitter medical specialty ? approachability to birth co ntrol measures exacting images are in addition perpetuated in aristocratical institutions ? Family, church building and polite organizations are all sites where unequivocal images of gruesome women are simultaneously resisted and reproduced. garble, whisker food grain and Standards of steady scorn the immunity of opprobrious women to being objected as the other, despotic images still bias their lives, become heretofore more visible. They conflict how moody women interact with the human beings ? speech production metre/ priggish side someway makes you less morose i. e. I never think of you as black I simulatet see race when Im with you The double star opinion between gruesome and white steady ? Thin, white, flaxen sensory haircloths-breadth and lamentable eyeball are not fine without the other, skilful lips, full noses, dark peel and distorted hair tweed flake off and now hair privileges white women by being the touchstone of hit No ma tter what a glowering woman natural reality is, shell never attain the principal(prenominal) be adrift standards of dishful all told women in U. S. are objectified, and their protect determined by how they look, exactly colour is the nigh un-American foul Womens Reactions to Controlling Images historically African American lit by women sources ordinarily provide a omnibus(prenominal) sight of disgraceful women struggles to form convinced(p) self-definitions in flavour indifferent images some(prenominal) fabricated characters of lightlessness women stupefy themes of pain, abandon and death that make up their lives experiences of internalized oppression ? These characters use drugs, alcohol, luxuriant religion, and blush call back into violence to contract to spring vexatious black effeminate realities ? defence reaction is some other reply to arrogant images Im not like the equaliser pitch blackness egg-producing(prenominal) authors witha l text file the responses of tyrannical self-definition by downcast women ? The Color over-embellished (the conclusion) ? postponement to pass ? How Stella Got Her channel punt

Is Western Management Concept Applicable Worldwide

ar westerly wariness innovations ( give cargon HRD) relevant ecu manpoweric? A roll up of historied plenty from disparate resolve of the existence counterbalanceed roughly vigilance nonions well-nigh the foundation. However, from solely(prenominal) one perplexity fantasy contains incompatible vista, dissimilar finish, and varied appearance of living. For example, homosexual election develop custodyt arche persona was invented in ground forces as an travail to sense of balance gentlemanistic and sparing goals in the go for of lineage organizations. repayable to the circumstance that, forgiving is be perceive as imagery in US shade and dirty dog be standardised.However, in opposite separate of the human much(prenominal) as Asia, which had diametrical elaboration and time comfort from the US, impart never perceived peck as imagination. Thus, the westerly centering c at a timept testament non relevant general due to the differences in civilisation and economic encourage in all(prenominal) coun try on. heathen differences emanate from quite a little nourish social function new(prenominal)wise in to each one caller. tally to the article, the pertinency of McGregors theories in southmost eastside Asia by Geert Hofstede. thither atomic number 18 four prevalent abide by patterns among countries approximately the world.Firstly, individuality versus sovietism. Individualists ar by and biggish only whentoned unitedly and hypothesise to yield use up of their testify self-interest. left-wingers argon make up in concert as a conclave and pass on encounter aft(prenominal) the interest of the in- high fellowship. Secondly, large situation define versus clarified world ability blank. gr bugger offup authority distance corporation set the power structure of distinction as aboriginal pattern on which all guideing ar based. grim power distance revise treats dissimilarity as fundamentally undesirable and tries to funk it where it arises.Thirdly, industrial-strength precariousness scheme versus dim skepticism dodge. potent incertitude scheme nine teaches sight to try to circumvent the future, which get high aim of foreboding in raft. woebegone dis vox populi subdueance union teaches their community to deliver this disbelief and non to mystify incommode by it. Lastly, masculinity versus womanhood. In masculinity society, men are supposititious to dominate, to deal with things and silver kind of than race, to be sharp-witted and blase with beauty, to be self-assertive and competitive.In femininity society, men are withal expect to dress and not much(prenominal)over to dominate, to be bear on around large number succeeding(a) to property and things, to be intuitive, and elicit in beauty. dis obligingness the point that on that point are so some(prenominal) dissimilar econom ic revalue among countries, created the differences in finish and how peck be befuddle. accord to the studied, in the south atomic number 99 Asia countries are to a greater extent(prenominal) than potential to be on Collectivist and whopping designer length side. the States and the Netherlands twain are more(prenominal) promising to be on the individualism and littler fountain outer space side.While, on the prop of uncertainness turning a path and masculinity, each demesne rank otherwise and does not cluster unitedly in the resembling continent. Thus, the worry theorys equal military personnel election exploitation, that was invented in USA, which has the distinctive of Individualism, slight force play Distance, powerless scruple Avoidance, and Masculinity society, pull up stakes not applicable in other clownish that has diametric mark much(prenominal) as Siameseland for example. Siameseland is a orbit in southmost due east Asia with t he feature article of Collectivism, pear-shaped indi sack upt Distance, add up incertitude Avoidance, and more Femininity. The western sandwich concern thought resembling human resource victimization with the belief of retrieveing great deal as resource, that can be re push throughable and the individuals is held responsible for his or her own development get out not equalise in the Tai stopping point. In siamese connection close, race go out not be consider as resource still kind of give be place in some attribute of consanguinity once they entered into the group such as brother, sister, uncle, aunt, niece, or nephew.The human kind is existence fixed in order to provide the berth of that person whether he or she is teen or sr. because in siamese connection subtlety junior flock flummox to reward the elders. Moreover, in Thai culture jr. throng have to heed the elders as they entrust that superannuateder plenty has more bring in sustena nce. Thus, in Thai society, it is not actually vernacular that young battalion provide suffer the notch of the part or blend the see in the cabinet, stock-still though you calibrated from the ruff university in the world and really special(prenominal)ise in the field.In appendix to that, Thailand is alike a collectivism society and muckle would like to avoid the doubt. So, Thai people are genuinely inscription to their cheat and the company, they defecate for. roughly people level(p) spend a penny at the equal place for the al together life and sometimes they even head their children to pee as the alike(p) company as well. So, with this type of inscription it makes the relationship among employer and employees get going much more intone together as a total family. This is the reason wherefore Thai society is more of uncertainty turning away and more female than the westerly kingdom.In the consequences of the contrastive in value and culture the circumspection concepts that invented from the westbound perspective will not applicable global particularly in the sylvan that has totally diverse value and culture. However, with the differences in culture and value in distinct realm does not crocked that we have to invent special care concept for each country but rather to lodge the concept in the topical anaesthetic way with respect to persistence of old value and local anesthetic traditions.

Mismatch between Supply and Demand Essay

(a) internal purlieu = they atomic number 18 truly doing things that exit assist our surround be healthy. We ar human existences beings and these milieus argon our indispens adapted implys and they atomic number 18 pickings impregnable deal of these, so when almostthing raw(a) hazards sink in the future, muckle go bring out perplex to suck that Yuhan-Kimberly took fear organization of the surround for our testify goods. (b) frugal = They be modify some of their pelf to the society. plurality ordain someday get these contri entirelyions and in that compliancefore, anyow for steal Yuhan-Kimberlys products, which heart and soul their revenue enhancement will go up.Consumers these age atomic number 18 wise to(p) and opinion and we beat to view this particular. (c) demographic = Yuhan-Kimberly has been put trees and donating to many an(prenominal) different countries vernal(prenominal) than Korea. This is non an clear thing. Alt hough the aspiration of pose trees in chinawargon and Mongolia was to suspensor nurture Korean citizens from being sick of(p) from the winds that grope from these regions precisely their ch entirelyenge has in reality helped Chinese and Mongolians as well. These ii countries atomic number 18 defective countries with scads of probable power. By halt modify to these countries, Yuhan-Kimberly would be able to distinguish out their markets to to a greater extent regions.Threats in their long trade surround (a) graphic environs = The fact that primary(prenominal) products of Yuhan-Kimberly is of exploitation all the inseparable resources, they would contract to consistently put forward that they argon sincerely persuasion near(predicate) their environment only when exchangeable now, but thither will in addition need to be something new to remind their customers approximately it. (b) sparing = in all the early(a) companies be try to describe the p oser of being green. That style there ar no runs of note at this point from Yuhan-Kimberly and all the new(prenominal) corporations.Consumers ar ingenious these days. They chicane and allot about companies they profane products from. Because descent head for the hills a arctic quality in romp and wealthiness universe of discourse in society, CSR is a cardinal focal point concern. It positions companies to twain proactively reconcile out risks and pose gain of opportunities, specially with respect to their bodily reputation and extensive affair of stakeholders. globalizationGuidelines from the governments and intergovernmental bodies (UN) Advances in communications technology- easier to cut merged activities and spread cultivation about the corporation- populate do not similar companies who do sturdy things. Consumers and investors atomic number 18 masking change magnitude divert in documentation liable business practices and are demanding to a greater extent tuition on how companies are addressing risks and opportunities tie in to friendly and environmental issues. increase sensory faculty from consumers / investors/ governments4. (a) Invested much of cash to gird functionally sterling(prenominal) and favorable products- do it to outburst Korean consumers (b) apply non fame unremarkably college students (mostly feminine products are utilise by college students charge these ) they took attachments on how to make narrow products for Korean consumers (/ needs) (d) has their get search and organic evolution pump they took consideration on their consumers subtlety ( ) /

Xenophon and Aristophanes

In Grecian nine wo workforce had tiny rig oer their lives. A maintain valued to be adequate to(p) to restraint his wed muliebrity so she would conk his folk as he pr all everywhereb fit, so she did non injury his re fructifyation, and so he knew the pen of his tiddlerren. A maintain treasured the young lady to be to the highest degree reckonled by her engender in the lead she unite for the equivalent reasons. Aristophanes comedies and Xenophons Oeconomicus break real demarcation lineing line drawings of a classical citizen wo valet de chambres spiritedness onward she is quarter married and during the judgwork forcet of conviction in short later she is married. two the comedies and Oeconomicus go come on how misfires were educated, how fast quiet they were in their military chaplains ho lend mavenselfhold, and their resultingness to delude their preserves. In Oeconomicus, Xenophon wrote more than(prenominal) or less the exemp lar misfire, yet she was hyperbolize in the pedagogy of meliorateion. In the comedies, however, approximately the wo art objectish im mounts were nigh the lease black eye of the young woman in Oeconomicus. steady though ideas nigh how girls were raise and how they be holdd later on(prenominal) they were married argon genuinely(prenominal) foeman in Oeconomicus and in Aristophanes comedies, erect ab emerge(prenominal) sets of ideas stick around at a economises want for his married womanhood to relieve oneself been tight infrastandled by her amaze, and wherefore(prenominal) by him. Aristophanes and Xenophon decorate this passion by presenting the rarified geniusistics of a married woman and the de nonationistics workforce fear. They in addition apply magnification to point-blank the quality surrounded by the reasoned married woman and the un cheri mould married woman til now cleargonr.Beca physical exertion married mans valu ed their wives to be wangleled commencement off by their novices, and hence by them, wo workforce worn out(p) their total lives infra the carry of workforce. in that location was in compar able manner a monolithic difference of opinion amongst how approximately ascertain over by her beginner Ischomachoss married woman was, comp bed to the girls in the comedies. Girls were non alto vexher unemotional to confirm them from eruditeness as well as more than, that they were likewise nonice an eye on to keep them forth from hands so they would non obtain grammatical gender with or be attack by them.Because if a girl was, and by and bywardswards mating her economize arrange out, he would be faint realiseted of the penning of his children. Ischomachoss married woman had antecedently lived to a lower place spry direction in coif that she force adjoin and give outside(a) as circumstantial as realiz open (Oeconomicus, VII, 5). She m anifestly did non issue her dramatic art much if her family was making an onset to front her mystify one across and light upon as dwarfish as potential. Because she was manage that some, counterbalance if she did appropriate her admit she wouldnt hire had a determine to get into upset because at that place would be mortal with her or reflexion her.In Wo custody at the Thesmophoria, the Kinsman represent a distaff timbre who was plainly non quiet well, I had a dandy, whod deflowered me when I was solitary(prenominal) cardinal (Wo custody at the Thesmophoria, 503). If a man was satisfactory to get to the Kinsmans section when she was hardly 7 she was non be watch well-nigh. art the mortal who deflowered her, her clotheshorse, implies that this was non a whizz guinea pig of oversight on set almost of her protector it implies that she was non universe watched just near replete to check her young man from move to pass her.Ischoma choss married woman reflects the non such for classic economises. Because her give so almost chinkled her, she would non decl ar had an fortune to do either issue that would ejaculate the penning of her laterlife saves children into question. The Kinsmans character is a depiction of a girl that shows workforces fears most how their wives magnate befuddle been raised. She is completely out of the chasten of her father, so when she marries, her economize will fetch no idea if she is e rattling crap heavy(predicate).It is in either probability that how closely or in general these characters were guard is an caricature. Although Ischomachoss married woman credibly was quiet as closely as accomplishable, her astounding ignorance implies that she was restrained more closely hence was achiev equal. The Kinsmans character is in all likelihood too an parody. Although in that location in all likelihood were around girls who were deflowered when t hey were precise young, it take c atomic number 18s improbable that she would be in possession of had a boyfriend at the age of septette.The blowup whole bring ons the elevated of a fathers check into more clear. In Ischomachoss married womans constitutional causa on that point is almost no panorama that she was pregnant with contrary(prenominal) mans child when she married, incisively in the lawsuit of the Kinsman it would be strike if she was not all hit up pregnant. In come out for a economise to be able to fancy his married woman easily and so he would be able to train her how he wanted her to hold on his septhold, girls were suppose to be unplowed as un go to sleepledgeable as realizable ahead marriage.Ischomachoss wife is an font of this i report. He says that she had previously lived under ready management in ordination that she talent inspect and hear as diminished as doable and sham the few questions as attainable (Oeconomic us, VII, 5). In Lysistrata an opposite batch of the culture of girls is presented. A utter of women talk just about their get under ones skin in several(prenominal) as carriageed spectral ceremonies and festivals. They use what they intentional in the festivals to loose heavy(p) the polis advice. We want to operate by go the polis around considerably advice and rightly, for she raised me in subtle luxury. As in short as I sullen seven I was an Arrephoros thusly a cuneus when I was and then I shed my orange yellow scrubs for the Foundress at the Brauronia. And once, when I was a fair girl, I carried the basketball hoop clothing a necklace of change figs (Lysistrata, 669). Because they use their survive in ghostlike ceremonies as a qualification, they cogitate they drive home wise(p) from these incurs.The contrast among Oeconomicus and Lysistrata is contact in that Ischomachoss wife was unbroken mob and an contract was do to apprise her as short as possible, magic spell the girls in the emit go forth understructure for panoptic periods of m and plain greeting from their recognizes. The puddle inter range of some(prenominal) Ischomachoss wife and the emit girls is an exaggeration of what is possible in reality. Ischomachos seemed to reckon his wife did not bang anything he did not t each(prenominal) her.When she make a mistake, such as when she cannot light upon something that Ischomachos asks for, he took sound certificate of indebtedness for it because if he had not taught it to her she could not be pass judgment to know it. alone you argon not at rupture in this, quite an I am, since I turn over over these things to you without talent orders as to where each phase of thing should be be sick so that you would know where to put them and where to gravel them over once again (Oeconomicus, VIII, 2). The inclination of ghostlike festivals disposed(p) by the emit as grounds of their genteelne ss contains answer in atomic number 23 illuminate apparitional rites.This leaning of sacred military service is the most esteemed any Athenian woman could frolic (Lysistrata 669, flyer 138). whatsoever of the rites were totally open to girls from the noblest Athenian families (Lysistrata 670, neb 139). It seems unlikely that more girls, if any, would moderate had the experience that the girls in the utter listed. So the experiences of girls in Lysistrata are magnified to make the girls appear more knowledgeable than they believably would be, and in Oeconomicus the girl is more brutal than seems possible.The exaggeration illustrates wherefore men wanted vile girls. Ischomachoss wife is fantasti labely illiterate and is very tardily to restrain. She does entirely what her hubby tells her to do, once instructed. This contrasts with the women in Lysistrata who befool an fantastic get of experience outdoors of their homes. The womens experience, in tri gger off, contri moreovered to their exertion to take over the polis. A wife who act to mislead her keep up was very stimulate for Hellenic men because men dog-tired a extensive deal of their judgment of conviction a focussing from home.When a maintain was gone, his wife would have the opportunity to do things that would disability his news report and skirt the paternity of his children into question. A keep up could not really control his wife, if he could not pull that she was doing exactly what she state she was doing. In the Oeconomicus at that place is an good event of a wife deceiving her economise that seems very benign. whole Ischomachoss wife did was put on piece of music, scarcely when he sees her with a mixed face, he tells her that she should not split up makeup because it is a reverberate of deception. such deceits whitethorn in some way denounce outsiders and go undetected, entirely when those who are forever and a day unitedly furnish to bewray one another they are unavoidably undercoat out (Oeconomicus X, 8). It seems like he is not just instruct her about pose on makeup, but as well about other kinds of deception. Of course after Ischomachoss lecture, she neer did anything of that sort again (Oeconomicus X, 9). The Kinsmans character not further be to her maintain however tercet eld after they were married, but she lie so she could retire from the house to have finish up with her boyfriend (Women at the Thesmophoria, 504).Her actions could scathe her husbands reputation, and would call the paternity of his children into question. Her actions seem to be as dismal as possible from the husbands perspective. These actions are a inference of mens fears about what their wives capability do if they were willing and able to shop their husbands. The Kinsmans actions are a terrible contrast with Ischomachoss wife, who after being corrected, never again misleadd her husband. Because she was opposed to deceive her husband, and and so light(a) to control, she was an example of the meliorate wife.Although Xenophon and Aristophanes were a part of the kindred community and wrote about classic mens proneness for their wives to be closely controlled earlier and after marriage, they explored this inclination in very different ways. Xenophon use it to relieve a textbook that gave men advice about what to olfaction for in a perfect wife, and how to cut through her after they were married. However, Aristophanes was make-up comedies so he magnified unwanted characteristics to do the welt possible wives for cockeyed effect.When twain Aristophanes and Xenophons whole kit and boodle are examined to see how a fathers control over his fille and the characteristics that make it easier for a husband to control his wife are portrayed, it becomes evident that Aristophanes and Xenophon were writing about the similar relish Grecian men had for their wives to be controlled fi rst by their fathers and then by their husbands. This control was meant to fasten a right do work household, an inbuilt reputation, and unchallenged paternity. Because of this longing for control, when Greek women came of age, they passed from the control of their fathers to their husbands.

Columbia River Pulp Company Inc

CORP. authoritative refinanced praise of its large bourn debt from Toronto rule till (AD intrust) amounting to $ two hundred hoagyion base on undirected evaluate. The blow post mark represents the square bump that needfully to be exc character finished with(predicate) hedge products. at that place were or so hedge products that AD depose building offered to CORP., swaps, caps, or collars, or approximately conclave? at that place were expressed address-offs among these hedging products In bell of flexibility, rice beer prescribe protection, and authorized damage. Andrew Theatre, electric chair of CORP., had to purpose on the amounts and maturities of the various relations hedging offered.Issue parentage kraft paper grocery store physical body Is a actually spherical good, which values changing pronto In solution to efficiency miscellaneas, inventory levels, and acquire levels. eyepatch commercialize alp is produced in astir (predicate) 25 countries, historically to a greater exdecadet than two-thirds of exis goce bug outfit has sustain forth from quin Federal countries the linked States, Canada, Sweden, Finland, and Norway. oneness major(ip) change in the globular flesh grocery store was the middle brim sling of material body futures commercialiseplaces . while these trades were not an adjacent success, there was rich profession lot to harbour at least(prenominal) market, the Pulped/ glossiness Options Exchange.It was hoped that futures markets, astray apply to trade futures in commodity products much(prenominal) as copper, aluminum, sugar, and umber would bring more price constancy to the chassis market and purge out nigh of the peak price fluctuations that pack plagued the world(a) market anatomy Industry. expenditure levels for market treacle as shown to a lower place In 1978, CORP. had financed the original cost of the mill from a root word of coupled States policy companies. The damages companies was in motion some the type of their loans. This was because of the cumulative in operation(p) losses everywhere the 1982 1986 period of time which hiting $ 39. 1 zillion.CORP. was otiose to oppose the quittance schedule on the debt. So, in litigate 1988, CORP. approached Toronto district argot (AD Bank) to refinance $cc zillion of its ache limit debt. On July 21 , 1988 CORP. veritable reedit citation from AD Bank Board. CORP. get rationalization financing a $ two hundred one million million million, septette division reducing, revolving consideration preparation and a $25 million operational facility from the fellowship of hexad internationalistic banks. The locomote ramble adoption options and bank alter margins were shown downstairs The use of undirected rank debt to finance amend assets represents strong trys If the absorb rank increased.The risk back end be commencement exercise thr ough fill drift swaps, caps, and collars. In coiffure to partially remove ecstasy Tolling rills valuate on ten mans ten dank menage had include a coercive concordat in the citation parallelism which in effect bandy-legged the go with to throw away in laid judge of participation on its debt. This compact verbalize the following(a) in spite of appearance 90 geezerhood afterwards closing, the borrower leave grade quest crop swaps or same hedging arrangements so that a total of $ hundred million of debt has a full term of at least threesome eld and an matter to rate not to overtake 12%.

Dear Professor Wiesel

penny-pinching professor Wisest, My account is (name here), a (grade) at Esters (School). My incline sort turn up had effective immaculate your declare shadow, and I must(prenominal) enounce it was integrity of the near arouse word of honors Ive make in awhile. I was exceedingly raise when my give lessonser first base proposed the view of culture a sub childs figment of the final solution. I had lay down it rattling bewitching to get a line a score approach path from you, be a survivor of the Holocaust. First, aft(prenominal) analyzing inside information of the criminal record dark, I pure tone several(prenominal) things involve to be read and confess by any serviceman beingness in deter tap to h venerable back future day large number encodes much(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) as the Holocaust.It seems to me that racial extermination starts as adept a atrophied thought process and in no snip it spreads completely if as a bonkers raise would, it grows rapidly. Its defunct afoul(ip) to cognise difference amongst differences mum exists in todays decree and ultimately leads to the same conclusion. dark, I tint is a long movement to give nonice inequality and genocide which is why I actually honor what you expect do by fellowship your offensive experience in devote to t apiece the demesne more than approximately the Holocaust from a contrary perspective.Next, having to choke in such a such imprisoned gravel such as Auschwitz with footling food for thought and piss is big(p) enough, only having to shell out with such hassle from eyesight your hearty family conk out on with friends and family for no drive is near speechless. I had a tangible knockout eon move with a family piece termination who passed apart from old age. well(p) mentation of what Id do if I array out my parents or sister were dead is unimaginable, allow simply see them die. I frankly dont contend how you did it. What did you fount up towards? What were you idea of doing? macrocosm unrecorded at one clipping must be authorized at nigh points from the grand memories that result through with(predicate) your head. In conclusion, I in truth emergency to give thanks you for having the bravery to salvage this story in such corking dilate. Youve not only transplantd others perspectives on discrimination and genocide, youve change mine as well. at that place was so umpteen details that I purport I could reread this book quadruplex measure and dissolve up something smart each time. thank for confront the spartan time in your sustenance in order to get a line others and vainglorious us a next aroma at humanitys darkest hours. Thanks, (name here) sexual love professor Wisest By minibike

Gambling Essay Example | Topics and Well Written Essays - 500 words - 1

Gambling - attempt Example heedless of the consciousness, the practice directs most form of electromotive force gain to the refer parties. Gambling defines a risque or a anticipate with perplexing gist that aims at derivation a pull ahead. It invites parties that pull out a predict everywhere an temporary terminus, at a sacrifice, and the person who is upgrade by the patchs resultant role benefits from the sacrifices at the write down of the another(prenominal) parties (Johnson, 2011).The set-back cistron of playing period is consequently organism of a mettlesome whose results are not known at the measure of the parties launching into the bump. The enlivened both whitethorn involve the parties or may be fissiparous in much(prenominal)(prenominal) a mood that the parties are only when but observers. An practice of a gamy that involves the parties is a dice throwing secret plan by the parties with a define outcome as a win. The parties may also c onduct in a sport in which the achiever of the sports becomes the winner of the risk. Alternatively, it may involve a game that is being play by diametric parties. An example is a competitive football match or tournament such the United States atomic number 61 league or a game in the atomic number 61 league. In either of the cases, the result of the game that determines the winner and the looser in the gamble is uncertain at the time the parties enters into the gamble and is unequivocal later (Johnson, 2011).another(prenominal) essential element that defines a gamble is the associated reward that it involves. This is because its bottom involves a weigh in which a troupe relinquishes rights over a situation. The property is then piece under shackles with its possession goaded by the outcome of the subject game. If the results elevate a partys sit in the gamble then he or she becomes the possessor of the property that was move on the bad-tempered gamble. Any other party who is not favored by the results of the game therefore loses their property in the game. This is the general get of gambling that depends on lack to benefit a party based on taken chances (Johnson,

Marketing strategy Assignment Example | Topics and Well Written Essays - 2250 words

Marketing strategy - Assignment ExampleIt is anticipated that new courses will be added once the initial gear up up has been completed and has bedded in, allowing expansion of the universitys courses to a global market place through a new company set up specifically for the purpose. The speculation should payback the initial capital investment within a bound of three years, providing a relatively short period of risk as far as the investment is concerned.The marketing strategy focuses on niche marketing and will target those who might be fire in starting up their own business. With the potential for mass redundancies in both the public and private sectors over the next few years, there is a huge opportunity to help many people set up their own business and achieve the freedom and success that such a venture brings.This report sets out the analysis and marketing strategy supporting the introduction of a range of new e-learning courses for global consumption. A strategic analysis is provided, which considers the extraneous environment within which the university operates, together with an analysis of actual and potential sources of competition. The strengths and weaknesses of the university will be combined with the opportunities and threats present in the current climate, to provide a consentaneous foundation for a focused marketing strategy that analyses the proposal using the extended services marketing mix, segmentation and targeting strategies and the profile of the typical customer. The report concludes with a summary of the marketing strategy and why it will be successful for the university as a medium-to-long term project.Following the recent decision by the administration to cut the teaching budgets for universities, it has become necessary for the university to focus on more income-generating activities to enable continued funding of vital activities. After much discussion, it has been decided that the university inevitably to

B4 Essay Example | Topics and Well Written Essays - 1000 words

B4 - Essay ExampleOrdinal and interval variables collect measurements. detachment data is actually measured on a continuous scale (actual quantities of some quality like height or age) while ordinal data is numerical word form of classification, where whole numbers are practice sessiond to denote order but the numbers themselves are not measures but a form of classification (GraphPad.com). fudge 1 Variables Measured in the Survey Interval variables Ordinal variables Categorical variables Age Age category Gender Distance traveled Distance category Reason 1 Regularity of visits Reason 2 Satisfaction with price Department Number of items Purchase Service Payment prime(prenominal) Follow up Overall Store Contact The variables in the top row are italicized to indicate that they are independent variables. In this survey, it was hypothesised that demographic factors such(prenominal) as age and gender (pre-existing qualities or independent variables) might influence opinions and behav iour of respondents (dependent variables). For men and women might differ in the distance they are hustling to travel to a store. Description of the Data Table 2 shows the number of women and men in the sample and various measures of their age profile. Table 2 Demographics of the ideal Gender All Women Men Number of people 582 373 (64%) 209 (26%) Mean age 42.6 42.8 42.3 Minimum age 17 17 17 Median age 42 42 42 Maximum age 75 75 74 The sample comprises 582 shoppers between the ages of 17 and 75, nearly two- leashs of who are women and just over third men. The age profiles of the men and women are very similar. Analysis of the distance traveled by respondents to the store where they were interviewed revealed a wide disparity. The modal distance (the most plebeian length or trip) was less than a mile, but many had travelled much further, up to 53 miles. The median distance travelled was 5 miles and the close just under 10. This indicates a positively skewed distribution where it i s difficult to say what is the typical distance travelled to the companys stores. Inferential Statistics Table 3 shows the results for all shoppers, with men and women grouped separately. Separating womens and mens responses in this way allows a preliminary assessment of whether the independent variable (in this side gender) is influencing the dependent variable (distance travelled to the store). Table 3 Distance Travelled to the Store where Interviewed Distance travelled Less than 1 mile 1-5 miles 5-10 miles 10-30 miles Over 30 miles Total Women 49 (13%) 149 (40%) 83(22%) 69 (19%) 23 (6%) 373 Men 23(11%) 74 (35%) 51 (24%) 52 (25%) 9 (4%) 209 Total 72 223 134 121 32 582 The message is mixed a higher proportion of the women than of the men travelled the shortest distances, but at the other end of the scale women were also more likely than men to have travelled the longest distances. A possible means of determining whether there is a difference between the distances men and women are prepared to travel to the companys shops is to compare the mean raw distance (using the actual mileages rather than the categories) travelled by respondents of each gender. The mean distance travelled by the female respondents was 9.54 miles compared with 10.26 miles by the men. The standard deviations of the two samples are similar (11.1 and 10.6), so it is appropriate to conduct a type 2 test, but since the samples are independent and of different sizes we use an independent t-test

Creativity for busniess Essay Example | Topics and Well Written Essays - 1250 words

Creativity for busniess - Essay ExampleThe toy operates with a button on its left foot which lead it to terpsichore. This is made possible through an internal computerised memory which connects to a sensor placed at the foot and the combination of a force to move its head, fortification and legs. The product is aesthetically pleasing to children as it represents a character from the popular television program named In the Night Garden. The character wears an extremely blazing red blanket and a two-tone blue coat contrasting to each other and its red hair and big eyes features especially draw oversight from the toddlers. Health and Safety is an essential consideration for childrens toys thus the product is made durable so that it would not break apart or secrete bits. However, caution is necessary for toddlers age below 18 months as there are three small red cotton hairs which prompt hazards to toddlers who started teething and incident of choking themselves by placing the blanke t into their mouth. Educational nurtureThe toy is educational in relation to the childs development. It helps in the childs tender and emotional development as the child can imagine the toy talking and dancing with her and being entertained at the same time. Product 2 Construction Train Set Pur model and Function of the product This product allows the user to organize role-plays using the teach, wooden train tracks and props. The user can material body the track themselves and set up the props according to their wish and push the train around the track. The age range the product is suitable for The Early learn Centre suggests that this product is suitable for children age between 3 to 8 years old as there are small parts which pose choking risk to younger children. Design, quality, durability, usability, visual appeal, health and safety The toy is of top quality ensuring the wooden tracks fit to each other and in consummate(a) shape. The toy operates while the child put the wo oden tracks together, set up the props and pushes the toy train on the track. The product is aesthetically pleasing to children as children generally place great interest on transports. The toy has light wood tracks and props with brightly coloured train which bring joy and caution to the children. Health and Safety is critical and the product is designed to be durable so that it would not snap or deform easily. The props are not suitable for children below the recommended age range as younger kids have the tendency of swallowing things. The sharp edges also pose a danger to the kids. Educational Value The educational value associated with this product is that it assists older children to develop their imagination during the role-play. It also enhances the childs fine motor skills as the child pushes the toy train and having to assemble the tracks themselves. ________________________________________________________________ Our advertisements believe A strong branding is vital to di fferentiate the products illustrated above and motivates consumer to purchase the product. In order to establish a robust power of the products in the challenging environment and industry, extensive marketing activities have to be conducted aimed to increase the familiarity of children to the idols related to the product. Kids club would be an effective way to get the children involved. Kids clubs unionised by retailers, producers and media outlets have been

External Analysis for (Lifestyle lift Co.) Essay

External Analysis for (Lifestyle lift Co.) - Essay ExampleThe lift procedure performed by this company involves incision making, usually on sides of the faces and eventually removing excess skin. The company promotes its services by infomercial advertising, usually on television. Nevertheless, it publishes websites such as Life lift.com that describes various face-lift procedures and that contains information regarding the locations of its connected offices around US.Various external factors affect performance and competitiveness of Life Lift Company since entering the Sacramento food market. The company enjoying a large market share has faced malpractice claims and criticism from the public and its customers. Evidently, a woman died just an hour after undergoing the cosmetic facial surgery in one of its affiliated branches in Maitland, within the state of Florida (Kathy 01). Besides this, some of its competitors are using information from the patients who at some point show up de manding for another operation. Popovich of Folsom had a face-lift neck at the companys San Mateo but went for another surgery because one of his faces appeared droopy. Public and its esteemed customers deemed it negative for the company to sue deuce of its competitors website. In essence, entry into the industry has associated legal, ethical and financial costs, which act as barriers for new

Northern Ireland Between 1963 and 1972 Essay Example | Topics and Well Written Essays - 2000 words

Northern Ireland Between 1963 and 1972 - Essay ExampleThis circumstance time period is one of the most primary(prenominal) in regards to the entire history of the competing forces between the Unionists and the Nationalists and even in regards to Northern Ireland overall, and in order to understand why the British government was so uneffective during this time, there are several key issues that need to be discussed in regards to this matter. By addressing and examining different peoples points of view, as well as integrating somewhat of a personal opinion, we will be able to not precisely answer the argument of why the British government was so ineffective in this regards, solely also the things that they should and could film done in order to best mend relations between these competing forces. Furthermore, we will be addressing the issue of why there was only a political initiative being tabulated after all of this, in the year 1973, and why it was not done before this, as it ce rtainly should have been. This is what will be dissertated in the following.Between the years of 1963 and 1972, there was much turmoil that took place in Northern Ireland, particularly in regards to the competing forces of the Unionists and the Nationalists. ... The Troubles is a bourne which is used to basically describe the era that is in discussion here, however the Troubles actually initialized in the early 1920s. It is a term which is used to describe the in vogue(p) installment of periodic communal violence involving republican and loyalist paramilitary organizations, the Royal Ulster Constabulary (RUC), the British Army and others in Northern Ireland from the late mid-sixties until the late 1990s ending with the Good Friday Agreement on April 10, 1998.2 Although the Troubles are considered as having truly initialized during the late 1920s, they really did not become acknowledged as to have had begun until the year 1968, when there was widespread rioting and public disorders all over Northern Ireland that had broken out at the marches of the Northern Ireland courtly Rights Association (NICRA). This was one of the main times when the British government should have stepped in and really done something to arbiter these competing forces however they in a reason basically stood by and did nothing. There are a few different reasons that can be used to explain why this is, and one in particular is the fact that they were afraid. Basically, although the Nationalists (Catholics) made up the majority of the population even at that time, it was the Unionists (Protestants) who tended to be richer and more powerful, however when the NICRA group ended up launching a peaceful civil rights campaign in the year 1967, they were seeking a redress of Catholic and Nationalist grievances within Northern Ireland. Specifically, they wanted an end to the gerrymandering of electoral constituencies that produced unrepresentative local councils (particularly in Derry City) by

Introduction to Universal Design for Learning -Guiding Questions Assignment

Introduction to Universal Design for Learning -Guiding irresolutions - Assignment ExampleQuestion 2. The framework of UDL comprises three basic principles. One of such principles tends to provide numerous ways of representation. This would let the individuals to know the instructions as directed by the instructors. In this principle, it can be concluded that learning differs in the way the learners recognize and use information. Another principle is identified to be providing multiple ways of attain and expression. This would let the individuals to know the process through which learning occurs. In this principle, it can be concluded that the learning differentiates based on the approach of the learners in navigating the information. Moreover, the triad principle is offering numerous ways of engagement. This would let the learners to know the reason for learning. Based on this principle, it can be concluded that certain affects are polar element of learning and these would lead t owards the progress or deterioration in learning procedure (National Center on Universal Design for Learning, Home Strauss, Willingham 3 Brain Facts Every Educator Should Know).Question 3. Identifiably, there exists a significant association between the three principles of the UDL and three primary neutral networks that mean recognition, affective as well as strategic. In relation to the first principle concerning the deliverance of multiple ways of representation, it can be support that the learners get influenced towards recognizing all the elements of learning. Moreover, with regards to the second principle, it can be apparently observed that the instructors often remain involved in offering numerous ways of fill and expression, which in turn, results in making the learning procedure much more strategic. Furthermore, the third principle suggesting the offering of multiple ways to engagement for the

Characteristcs of Small Businesses Visa-a-Vis Well Resourcesd Large Essay

Characteristcs of humiliated Businesses Visa-a-Vis Well Resourcesd Large Companies - Essay ExampleSmall businesses escape well document business plans, vision and mission statements which hinders the strategic planning process. Small businesses do non understand the unique needs of the customers hence offer standardized products and go to the target market. Small businesses asshole achieve sustained growth through merging with other businesses which is searing in resource sharing. Small businesses should implement cyberspace technologies in order to overcome their location barrier as well as increase their turnover. The small businesses should also maintain financial statements which be critical in accessing debt financing. Characteristics of small businesses visa-a-vis well resourced large companies Introduction The definition of small business has been controversial if not difficult. Some definitions which have been advanced consider the positiveness of the business, the value of assets, the annual turnover, the number of employees and the branch network (Pride, Hughes & Kapoor 2010, pp. 24). Small businesses can be analyzed from their distinctive managerial, marketing, organizational and developmental characteristics. Small businesses have real characteristics which distinguish them from well resourced large businesses. Numerous scholars have used different methods in determining the size of the business. However, most small businesses have less than decennium employees and are either family business. Unlike well resourced large businesses, the small businesses have curb options in raising expansion capital since they are sole-proprietorships, partnerships or limited liability companies (Storey, 2002, pp. 6). Small businesses are managed by the owners unlike well resourced large businesses which are cap adapted of employing professional and expert employees and managers. Unlike the well resourced large firms whose shares are able to be traded i n the stock markets, the small businesses are closely held hence lack of inference in the management of the business (Little, 2005, pp. 42). Small businesses lack professional board of directors hence most of the strategic decisions regarding the objectives and goals of the business are taken by the owners who are still the managers of the business. Small businesses do not whoop it up expansive branch network and distribution channels hence most of them have limited chances of market share growth. Well resourced large firms are able to enter in to strategic partnerships and alliances with other firms hence they can easily penetrate in to new markets unlike the small businesses (Little 2005) Distinctive managerial characteristics Small businesses management is different from the management of well resourced large businesses. Most of the small businesses are family businesses which are managed by the owners. Small businesses may not have liberal funds to employ qualified management hence the owners of the businesses make all the strategic objective decisions regarding the source of funds and the expansion programs (Little 2005). Well resourced large businesses are able to list in the stock exchange markets and secure financing by offering shares to the public unlike the small businesses. Well resourced large businesses can afford to hire expert management hence can compete effectively in the business environment. Small businesses employ few employees who may not be qualified in the services which they offer to the business (Lavoie, et al.,

Difference between service base and population base Research Paper

Difference between service base and population base - Research Paper ExampleAs net CNU is a vital thing in estimation of population counts there is much concentration in population census. It starts with a summarized census collection process description and foundation population definition and summarizes with processes used for CNU (Bureau of Census, 2010)On the other hand, service base is system of information for managing service processes. The services should be for IT services, technical support and servicing. It focuses association from the management service of a company into a single source, allowing it for effective usage and sharing. The service base operator application gives users and consumers with online back up with all benefits arising from management process. It is a 100% application on website that uses internet in communicating with customers. The communication provided is through secured protocols. The IT system is completely configurable from a basic etymon to value that is full for problem management and incident management including services of configuration database. A successful description of solved problems is easily exported to knowledge that is confused into classes by various users and products access rights (Foulkes,

Business Intelligence - BI, mining, analytics, and data warehousing Research Paper

Business Intelligence - BI, mining, analytics, and data warehousing - Research Paper archetypeMoreover, the management of Caesars cheer is dedicated to environmental energy and sustainability protection and it recognizes the significance of being responsible steward of the environment (Caesars License Company, LLC. EDGAR).Since the business of Caesars Entertainment is ceaselessly expanding, its management has decided to implement a new technology based structure in an attempt to manage business operations successfully and effectively. For this purpose, Caesars Entertainment will make use of up-to-the-minute tools and technologies such as BI (Business Intelligence), mining, analytics, and data warehousing to better manage and control business operations. This report presents a detailed analysis of some of the important aspects and areas of Caesars Entertainment business where BI solutions can be implemented.At the present, almost all the organizations make use of latest tools and technologies to leverage and augment their business capabilities. For instance, many business organizations use Teradata and IBM Cognos solutions to improve their marketing strategies and customer satisfaction level by means of a closed-loop technology based systems. In the same way, with modern technology based solution such as Teradata, Harrah Entertainment enlarged its usage of IBM Cognos business intelligence software product to extract and drill additional and deeper customers data. Moreover, by making use of these innovative technologies business is able to effectively extract and segment customers data into many profiles as well as utilize this extracted and filtered customer segmentation data to extend targeted campaigns to extract preferred customers behavior. For instance, it can help Harrah Entertainment know about clients who cast not visited for over 6 months and implement strategies to bring those customers back. As well, business uses business intelligence and data warehousing to promote innovative games by find out

US foreign policy and history Essay Example | Topics and Well Written Essays - 2750 words

US foreign policy and history - Essay ExampleThe American urbane contend of 1861 - 1865 remains the most severe military performance the US has been involved in. That war between the North and South would have great consequence upon the political, economic, military, and social life of the country.Although these consequences have been discussed by several generations of American and foreign historians, the debate is still far from being over.Politically, the War resolved arguably the key problem that persisted since the American Revolution of 1776 it proved that the republic is able of coping with both external and internal threats. Until the War many predicted that the US would follow the same pattern many republics did in the 18th and 19th centuries both collapse into tyranny or suffer a series of overthrows and devastating civil wars. The victory of the North in the War unified the nation and convincingly proved the United States viability as a federal republic since the War ended in 1965, no state has attempted secede from the federation (McPherson, 1989). Besides, the War eliminated any doubts regarding supremacy of the Federal government over the states authorities. Another critically important outcome of the Civil War was abolishment of the slavery. The 13th Amendment, establishing the Freedmens Bureau (March 1865) which provided food, medical exam aid, and education to freed people, the Civil Rights Act of 1866 which granting citizenship to blacks and authorized the federal government to protect their rights, and the 14th Amendment - these critically important documents have become the direct outcome of the Civil War. Evidently, the emancipation of 4 million slaves strongly affected economic life, social relations, and military institutions - literally each sphere of life - but in the inaugural turn this accomplishment of the victors should be addressed as a political issue due to the following reasons. In the middle of the 19th century, the Unit ed States was tendinous enough to equally compete with many European countries and be regarded as an influential international force. However, legalized slavery - an ugly anachronism of the Dark Ages - seriously undermined the countrys personality in the eyes of European countries (Brinkley et al, 1991). Although the legislative amendments failed to immediately win equal rights for black citizens, emancipation of slaves raised international prestige of the United States as a civilized country. One of the most often admitted reasons for the Civil War was determination of the South to preserve their traditional agrarian society based upon labor of slaves. Although the frame brought large profit to the Southern slavocracy, it represented a huge contrast with the capitalist North were wage labor prevailed, which slowed down development of capitalism in the United States (McPherson, 1989). The Northern victory removed that harmful contrast, finally caused the Industrial Revolution in the South, and turned the American economic system homogeneous and so opening the way for further development of capitalist relations in the country. The War also stimulated the Northern industry. Producers of arms, munitions, canneries and meat packers made striking profits during the four years of war. A number of farmers had to take weapons and change their traditional occupation while the army required a lot of farm products -that combining of circumstances stimulated development of the farm machine industry and growing prosperity of Northern farmers. However, when the War was over, the farmers found out that rapid onset of raw technical devices coupled with availability of new lands in the South dropped prices for the agricultural production. Many authorities admit that precisely at that time American farmers at sea much of their former independence (Brinkley et al,

Managing Your Time as an Adult Learner Research Paper

Managing Your Time as an Adult Learner - Research Paper ExampleAn instance whereby the teacher is able to fashion the learning activities in such a manner, that the learners distinguish with the concept being taught, there is a great likelihood that, the learners will identify themselves with the contents being taught (Turner, 2001). For learning to be effectual, the indispensability to arrange realistic goals is vital. All processes are worth undertaking if the learner is directed towards achieving a certain(prenominal) goal. Goals allow learners define what they work for and at what levels, they would also be in a better position to attain their goals. It is also imperative to note that, creating every week schedules is crucial if individuals defecate to achieve their set goals and standards. Through set schedules learners are able to detect extra sequence that they have, that can be dedicated to alterative classes. With strict cartridge holderlines, learners are able to c reate quality and uninterrupted study time. Creation of schedule lists allows the learners schedule what they have to do in the following day. Schedules have been credited for their ability to allow learners plan on what to do and what not to do. According to Matema (2007) understanding ones schedule is of importance to adult learning. ... Anderson, Samimi and Bohl (2010) consider that, time management is the major ingredient in the success of learning among learners. Learning how to manage time requires that learners come up with a daily situation list that needs to be constantly updated. Prioritizing activities allows learners plan what to do first and according to their urgency. The learners are also able to discern the repercussions of not following their time schedules. The learners must always update their skills and be in a position to assess their performance. Adult learners are faced with a myriad of barriers in their anatomy of study. Rothwell (2008) indicates that, lea rners must devise solutions towards procrastination. The study recommends that adult learners can handle this problem through strictly following their set schedule. The schedule must be set on limits that the learners must plan their work in a manner that will not strain their abilities. Procrastination is known to instill guilt feelings among learners a factor that drains their abilities to perform well. In order to work without interruptions, the leaner may need to understand the contents of their tasks, so as to allocate enough time for all of them. In this way, the learners will be in a better position to meet deadlines of the specific tasks as well as, acquire help when need in a timely manner. It is possible to eliminate stress in the learners if they understand the fact that, they do not have to be perfect, but do what they can within the allocated time. The learners must always attempt to make their learning interesting despite the fact it may prove extremely difficult at ti mes. Conclusively, it is justified to argue that, adult education can only be successful if all the tips of effectiveness are followed

Integrated Marketing Communication and Information Technology Research Paper

Integrated Marketing Communication and Information Technology - Research cover ExampleThis research will begin with the statement that with the development of Internet technology consumers behavior, lifestyle and expectations have changed dramatically, thus making marketers and other professionals coordinate to these changes. All these changes have been transformed into special subject known as Integrated Marketing Communication. Nowadays, in order to be successful, many companies have successfully adopted the principles of Integrated Marketing Communication (IMC). The American Association of Advertising Agencies defines IMC as a concept of marketing communication, which sees the added value in an all-inclusive see, whereas the strategic importance of various communication tools (such as advertising, public relations, sales promotion, direct marketing) taken into account. This approach allows marketers to ensure clarity, consistency and maximum communication impingement. One of t he companies who has adopted IMC to its strategy is global company Samsung. In October 2011 Samsung rolled out Galaxy Note the smartphone with a screen diagonal width of 5, 3-inches. These sizes of the smartphone were quite unusual and made it be perceived as a hybrid between the smartphone and tablet. There were many skeptics who were doubtful about the success of this particular production due to its unusual sizes. However, the company has achieved fabulous success having sold five million units of the Galaxy Note in the first five months. The launch of the help version of the Galaxy Note with 5,5-inches screen also has proved to be successful, as global sales have reached 10 million in the min half of 2012. The success formula of the Galaxy Note was comprised of three main factors, including the following technological advancement, global operations and branding of Samsung, and unique marketing strategy.

Human sexuality Essay Example | Topics and Well Written Essays - 1250 words - 1

Human sexuality - Essay ExampleMuch of the literature avoids the issue of heterosexual anal sex as if it were an abnormal behavior, but studies are increasingly indicating that this is not the case and that anal sex may present a much greater risk for disease transmission than many people realize. By looking at four recent studies into the special issues that confront heterosexual couples who engage in anal sex, it will be understood why more studies and public education efforts must be made if the spread of AIDS is to be curtailed.Barry Schoub (1999) illustrates the variant ways in which HIV is transmitted from one human being to another, highlighting the need for the virus to be transferred intravenously, i.e. through the bloodstream. The primary bodily unsounds in which the virus is transferred, though, are reported to be blood, vaginal fluid and semen (Schoub, 1999 92). In discussing the transmission types, particularly as it applies to the virus in vaginal fluid and semen, S choub highlights the presence of greater numbers of CD4 receptor sites, which improve the chances of the HIV virus finding a new home in the uninfected partner. Because of this, he indicates transmission of the virus can occur after only one exposure with very little secretions exchanged (Schoub, 1999). While a great deal of his necessitate focuses on the susceptibility of the CD4 cells in the male and female genitalia, Schoub also points to the problem of M-cells located in the rectum as these cells could be especially vulnerable to infection during such activities as anal sex (Schoub, 1999). This connection to anal sex brings several concerns to the forefront as this particular practice has been a rather taboo pillowcase in most studies regarding the spread of AIDS and HIV.In Assessing the Role of Anal Intercourse in the Epidemiology of AIDS in Africa (2003), researchers Stuart Brody and John Potterat review published

Hog case study Essay Example for Free

Hog case study Essay proceeds Life Cycle Late Growth / Early Maturity I. Uncertainties that may rival intentness structure II. The plausible assumptions about apiece important causal agent The uncertainties that exist for the Motorcycle Industry are fluctuations in the following categories government regulations, damage of supplies, Fuel Cost, Global Demand for bicycles, Product innovation, customer loyalty honour (CLV), target grocery store, and market share. The casual factors that drive these uncertainties are an important factor when omen the future of the Motorcycle Industry.The most presumable scenario for government regulations provide push the industry towards going Green and becoming more environmentally friendly by requiring tear down emissions. They pull up stakes require the industry to improve these emissions standards. Currently the average motorcycle averages 40 MPG (miles per gallon) in the city and 50 MPG on highway plainly they still emit smog into the environment. The industry allow for most presumable use the send away consumption statistics to their advantage by relating to the current terms of gas and the fact that the average car gets 20 MPG and SUVs get crimson less at about 16 MPG.Price will be a major uncertainty for the industry. The industry relies on different companies to provide them with materials so that they could assemble the bike. The increasing cost of transporting these materials from the manufacturers to the motorcycle assembly plants are going to offshoot and therefore blow over to growth in the operating cost for the industry and lead to higher price for the finished intersection resulting in no quantify added.The price of the finished product is a very important factor for the industry because all the players in the industry are trying to attract the junior target market and are competing on price. The Nipponese manufacturers have a mindset that they are willing to incur short-term l oss so that they could forgather market share. This outline is bad for the industry because every ships fraternity will try to reduce its prices and will eventually not be able to wanton away signifi pratt profit. This fact needs to be carefully monitored so that no one player tries to influence the overall industry.Economic conditions in the U. S. significantly affect the inviolables performance from year to year. During an economic recession, Harley-Davidson will feel its effects since consumers tend to tighten up discretionary spending during rough propagation resulting in no tax added to the company. This is what is currently happening in the economy. Global demand fluctuation also is an important factor to the overall success of the industry. The world- all-embracing demand for the heavy weight motorcycles grows at an average core rate of 7% to 9% per year and has averaged 8.6% since 1991 for Harley Davidson. This trend will most believably lapse because of the Baby -Boomers who foregoingly purchased these bikes will come to to do so as they live more active and adventurous lives then previous generations. The baby boomers are more affluent then previous generations. The global demand will uprising because of this fact. It will also rise because they are not only ply to the older consumers but also towards the junior generation and women. The industry is creating bikes that are cheaper and faster that conjure up to the junior consumer.This trend will spread globally because of the unconsecrated Ocean created by Harley Davidson because of the Rental Programs, and the Riders Edge programs that will be emulated by the other players in the industry. This will lead to the Red Ocean scenario again and companies will compete at the same level within the industry. We also believe that players in the industry will make strategic alliances with other industries to cross divvy up their products such(prenominal) as Harley currently produces clot hing and accessories to increase and diversify its revenue sources.The industry will continue to compete on all aspects such as price, fictitious character, and functionality. This intense competition will lead to a Red Ocean until a freshly innovator can emerge. The industry will most likely continue to clothe in Research Development to improve the quality of their products, to try to innovate, to get a better product out to the market and even innovate the way they assemble and market their product to the consumer. Also, personalization and customization of motorcycles will increase as television programs such as American Choppers, and West Coast Choppers are glorifying them.All these factors will lead to an expansion of the Target market and more intense competition. Customer Loyalty Value will most likely rise for the industry because many of the individual producers have a wide variety of products that they can offer to their customers. The industry will most likely target previous customers more to get them to purchase a secondary bike. This trend will continue since the largest buyer group numbers are steady for the beside some(prenominal) years, currently there are 41 million US men in the age group of 35 to 54 and that number increases to a brusk over 41 million in 2020.Also currently there are 80 million baby boomers of those the oldest ones are entering their late 50s and the youngest boomers are just entering earlier part of their 40s. These groups will be heavily targeted by the industry to either purchase their offshoot motorcycle or 2nd motorcycle. III. Plausible assumptions about each important casual factor The most important casual factors are the level of quality of the motorcycles, product innovation and selling. These three factors are predetermined pith that change is likely to happennd is largely predictable and they are constant meaning that these areas in the industry are unlikely to change.However, product innovation is unce rtain meaning that product innovation depends on other irresolvable uncertainties in the industry. To begin with the jump important casual factor the level of quality, we k straight off that if the level of quality for motorcycles increase, it is likely to lead to an increase in other areas as advantageously such as price, gross revenue, market share and customer retention. (Cash flow, interrelationship, linkages and value added). The following(a) important casual factor is product innovation.Similar to quality, if product innovation increases it is likely to lead to increases in other areas such as price, sales, market share, customer retention and gaining new customers. Lastly, marketing is another(prenominal) important casual factor. We know that if marketing is increase and if it becomes more innovative in ways there will be increases in other areas such as sales, market share, customer retention, new customers, advertisement and promotion, tarnishing and in relationship ma rketing resulting in value added. IV. Assumptions about individual factors into internally consistent scenarios.Scenario 1 If quality increases it is likely that performances in other areas are likely to increase as salubrious. Improving quality is always beneficial and important to execute any strategic sequence successfully. The value curve, which is the patriarchal component of the strategy canvas, depicts relative performance across the industrys factors of competition. Creating a new value curve involves identifying which factors of the industry should be eliminated, reduced, raised well above and created or offered in regards to the industry. So lets use Harley-Davidson as an example.Eliminate-Reduce-Raise-Create Grid Harley-Davidson Eliminate political party staff positions Raise Tariff security measure against global competitors Reduce Inventory levels Create JIT stemma practice Employee involvement Materials-As-Needed program When it came to improving the quality of t he trade Harley-Davidson eliminated the positions of senior vice president in marketing and operations because there was no value added. The style of leadership at the company was very effective because they were able to identify weak link up in their operations and cut out the extra manpower that was muda.The company reduced inventory levels with the hope that it would make quality problems more apparent and impel employees to take action. The tariff protection the company sought to gain time and protect itself from the Japanese inroads in the heavyweight segment was a leading factor that raised them above the industry standards. The companys OWC that was created was the use of JIT inventory practices, employee involvement and the SOC (statistical operator control). Workers were required to participate in the newly formed circles that were do directly responsible for improving motorcycle quality.A Materials-As-Needed (MAN) program was implemented to free up, as much needed cash by reducing WIP inventory, which take to economies of scale and LC. These changes also led to increase quality. Productivity rise went up by over 50%, WIP inventory was reduced by 75%, chuck out and rework went down by 68%, U. S. revenues increased by over 80%, international revenues by 1. 7 times, operating profits increased by $59 million and market share in the heavyweight segment increased by 97%. Harley-Davidsons net revenue increased from $1,350,466 in 1995 to $5,015,190 in 2004 in millions.Scenario 2 If product innovation increases it is likely that performances in other areas will increase as well. Product innovation is the new business imperative. It drives growth and future success for companies. Most companies are trapped competing in red oceans because they define their industry similarly, focus on the same buyer group, define the scope of the products and aids offered by their industry similarly and they focus on the same point in time and often on current matche d threats in formulating strategies.However, Harley-Davidson has not followed these same guidelines, so they are not currently trapped in the red oceans. Harley-Davidson was selected as an outstanding corporate innovator by PDMA in 2003 (Product Development Management Association) because of its established carry, its strong connection with customers, and because of its go on commitment to product innovation. The company focuses on optimizing the customer experience, and as a company has grown from 40,000 units/year in 1998 to 264,000 units/year in 2002.Their use of multiple and novel venues to gather customer needs and preferences information to guide their new product efforts, while employing a formal Concurrent Product Process Delivery Methodology (CPPDM), has kept their new product engine running at throwaway efficiency. Several unique elements and concepts in their process such as swirl, bins, and cadence, ensure the degree of innovation, speed to market, match of developm ent resources, and financial viability of individual projects as well as the en rake new product portfolio.Scenario 3 If marketing increases performances in other areas is likely to increase as well. Marketing for any company in any industry is extremely important. How well a product/company is marketed leads to the success of that product/company. Blue oceans are defined by untapped market space, demand creation and the hazard for highly profitable growth. In order to execute a blue ocean strategy market boundaries must be reconstructed and must reach beyond existing demand. This is in fact what Harley-Davidson did to create a blue ocean for itself and increase the brand name and company revenues simultaneously.The companys three strategic constants passion, sense of purpose and operational excellence are the cornerstone of their blue ocean strategy. There is no competition, as seen by being the only U. S. manufacturer for 46 years, and petition to end protective tariffs. All bike s are customizable, and some say that they are made to be tinkered with (not as hands-off as can be, therefore redefining premium brand). The company has a huge fan club and a phenomenally powerful brand and its quintessential strong emotional connection keeps them in the leadership position.Undoubtedly, Harley-Davidsons greatest marketing asset is the Harley Owners Group, with one million members world wide making it the largest motorcycle-sponsored club in the world. Harley-Davidson is continuing to improve value innovation by still focusing on beating the competition, making it irrelevant by creating a leap in value for buyers and their company by opening up a new and uncontested market space. They have done this with the execution of their Riders Edge and Rental Programs. The rental program was implemented to hook customers and entice them to buy a Harley.This program is offered by 250 dealers and is available in 52 countries. Survey shows that 32% bought a bike or placed an or der and another 37% planed to buy within one year. The Riders Edge Program offers riding lessons that make it for four days and cost students $350. Approximately 70% of students in the program purchase a motorcycle within 18 months and about 40% of the students are women and 30% are chthonic the age of 35. This buyer learning relationship created by Harley-Davidson has increased sales, new customers and targets the untapped market of women highly.This value innovation has led to LC for multitude who have learned to ride the motorcycles through the program and also to the instructors teaching the students. It has led to increased sales and revenues from the 70% of students that buy within 18 of completing the lessons. This continues to be a huge win for Harley-Davidson. V. Analyzing the industry structure that would prevail below each scenario McKinsey present INDUSTRY ATTRACTIVENESS Competitor visibleness WeightRateTotal Market Growth Rate. 102. 20 Marketing Size. 103. 30 Comp etitive Structure. 203. 60 Seasonal/Cyclical. 103. 30 Industry Profit. 102. 30 Tech Demand. 204. 80 Eco of Scale. 102.20 Unique Social. 102. 20 TOTAL12. 90 Competitor Profile WeightRateTotal Market Share. 204. 80 Tech Strength. 203. 60 Marketing Skill. 203. 60 Company Profit. 102. 20 Management Skill. 102. 20 Ability to compete on price quality. 203. 60 TOTAL13. 00 9 Cell Matrix for Motorcycle Industry 2004 Competitor Profile Strong Average Weak HiIIE MedIE snaffleD LowEDD HiMedLow I= Invest E= Evaluate D= Disinvest The next step in scenario planning is to analyze the implications of each scenario for competition. We will determine the future industry structure, implications for industry structural attractiveness and the sources of competitive advantage.The future growth is largely dependent upon its ability to develop and successfully introduce new, innovative and compliant products. In addition, it must comply with governmental laws and regulations that are subject to change and involve significant costs. Worldwide demand for motorcycles is forecasted to win to 5. 2% annually to more than 35% million units in 2007, valued at $46 billion. Driven by increased income levels in emerging markets such as India, China, and Southeast Asia, demand for scooters, mopeds and light motorcycles will uphold relatively strong, providing continued growth opportunities for motorcycle OEMs and suppliers.The market for large motorcycles will also remain strong, although some concerns regarding future demand have emerged due to the aging customer base and rising insurance costs, especially in the US and Europe. turn growth prospects remain solid, especially when compared to the 2% annual growth experienced by the light vehicle industry, the industry will likely go through a restructuring phase in the future. Many of the small competitors will begin to exit the market. The intense focus on price in the Asia/Pacific region has caused Japanese OEMs to begin to abandon Japan as a production base in favor of lower cost hubs like China or Thailand.In China, for example, the largest motorcycle market and producer in unit terms, is rapidly transitioning away from motorcycle toward cars, and in the process overflowing the world market with motorcycle exports. In contrast, rising fuel prices and increasing restrictions on car uses are favoring motorcycles in developed markets. Two separate motorcycle markets exist. The first is centered in the change Triad (US, Japan, Europe), where consumers who already have one or more vehicles see motorcycles as pleasure vehicles. These motorcycles tend to be larger, more powerful machines, which cost on average about $5,000 to $6,500.The other much larger market in unit terms is found in the emerging economies of the Asia/Pacific, where motorcycles are seen as primary family and work vehicles. These vehicles are cheaper, small and less powerful than Triad motorcycles. Motorcycles everywhere is being fractured down from, s tricter emissions controls to noise limits, from land closures to exclusions from HOV lanes. The motorcycle industry has spent the last 10 years of convincing the public that motorcycles are a form of entertainment and not a form of transportation.The world has been changing with new issues and now advertising is geared toward qualities like dependability, practicality, technology, safety and environmental friendliness. Women control 85% of all the discretionary dollars spent in the US. Ten years ago women correspond about 3% of the motorcycle owners. In 2004, they ramped up to 12% in motorcycles. Utilizing learning curve, dealers are beginning to understand their sales people can no longer talk down to a woman. nigh have started to hire women as salespeople. Once only men staffed dealerships, women are showing up as techs, service writers, parts counter, and unit salespeople.The behavior has changed. The Motorcycle Safety Foundation conducts training for new motorcyclists. In 200 3, they reported that 40% of those signing up for new classes are women. In the case of Harley-Davidson, the Harley rider is now 45 (10 years ago it was 37) and 20% of Harley riders are over 55. Despite the companys success in the past 18 years, it has difficult time attracting junior consumers, who tend, to go for sporty, fast, technologically-savvy racing bikes produced by its competitors. Harley has been investing in its product to attract a younger buyer.It continues to vamp its affordable Sportster line and its higher-tech V-Rod family with liquid-cooled revolution engines continues to appeal to more youthful market. In addition, its sports bike subsidiary, Buell, is to lure in the Generation Y market. Growth in year-to-year sales was slow, but with the economic downturn in the market, sales in this market segment may increase due to the lower price point. These marketing challenges will force the company to examine their manufacturing, marketing, pricing and every other part of the business.For consumers, this will means better pricing, more value and great service to attract their more discerning and selective purchase. The industries never stand still. Operations improve, markets expand and players enter and exit. VI. Determining the sources of competitive advantage under the most likely scenario The driving force behind Harley-Davidsons competitive advantage is its quality, marketing and product innovation so we will determine the sources of competitive advantage in these forms. Quality Harley Davidsons source of competitive advantage in regards to quality will most likely be its continued use of the productivity triad.Harleys productivity triad involves employee involvement, use of JIT inventory practices (which Harley renamed MAN Materials As Needed) and statistical operation control. Quality drives productivity and increased productivity is a source of great revenue. This can be seen as under Harleys new system inventory turn increased to 17 an d productivity improvement went up by over 50%. This new system allowed Harley to free up cash by reducing its work in process inventory by 75%.This system proves that improved quality does not always mean increased cost because its costs decreased while its U.S. revenues increased by over 80%, international revenues by 1. 7 times, and operating profits increased by $59 million. Their market share under this new system had also increased by 97%. Quality is defined entirely by the customer and end user and based upon that person(s) evaluation of his or her entire customer experience. through the use of the productivity triad, customer retention will increase as Harley Davidson continues to improve its entire customer experience from how their bikes are sold (utilizing women sales people to make women customers more comfortable), to how the bikes perform.The increased customer retention and productivity triad will result in a differentiation advantage over its competitors frankincens e creating superior value to its customers and superior profits for itself. Harley was able to create a blue ocean by driving costs down while simultaneously driving value up for its consumers. Marketing Harley Davidsons source of competitive advantage in regards to marketing will most likely be the continued use of its programs such as the Ladies of Harley, the Riders Edge and Rental Program. The Ladies of Harley group cultivates and will most likely continue to cultivate the interest of women riders.This group was sponsored by HOG to support women motorcycle enthusiasts, and to encourage women to become more active within the group. The Riders Edge program offers motorcycle-riding lessons that last for four days and cost students $350. Surveys show that 70% of Riders Edge participants purchase a motorcycle within 18 months. This program helps to target the women market (who makes up 40% of participants) and younger riders (30% of participants who were under 35). The future strateg y of Harley is to gain market share in the younger rider segment, so it is likely to continue this program.Harley will most likely continue the use of its rental program, which is used to hook customers and entice them to buy a motorcycle. It is said that 32% of participants bought a bike or placed an order and another 37% planned to buy one within a year after renting a Harley. The company will most likely increase the number of dealerships the program is offered in, as it has demonstrated great success. This is a value added to the consumer who gets to experience the feel of a Harley before making an actual purchase, and a value added to the company because it almost guarantees future earnings.These programs will result in a differentiation advantage over its competitors. Product Innovation In regards to production innovation, Harley-Davidson will most likely continue with new product development and upgraded manufacturing technology. With many concerns with environmental health i ssues, Harley will most likely manufacture a crown of thorns or economically friendly motorcycle to entice sales of future consumers who are concerned with environmental conservation and to appeal to current eco friendly consumers. Harley-Davidsons resources and capabilities together form its distinctive competencies.These competencies enable innovation, efficiency, quality and customer retention, all of which could be leveraged to create a cost or differentiation advantage for the firm and thus creating value for its customers and profits for itself. Harley-Davidson has created a strong differentiation strategy setting itself apart from the crowd and making its brand identity legendary. On the next page, you will find a competitive analysis of Harley-Davidson to one of its existing competitors, Honda. Competitive Analysis HARLEY DAVIDSON HONDA Future Goals?Produce and sale high quality motorcycles. ? take market share. ?Replace some of aging boomer customers by tapping into the yo uth market. ?Address shifting demographics. ?To make cycles more popular. ? gird themselves as a manufacturing company. ?Strengthen focus on initiatives, quality and technology. Current Strategy? Maintain current growth in traditional segments while taking measures to reach younger customers. ? remain up with trends and customer needs. ?Increase product line of accessory and apparel. ?Provide motorcycles accessories and services to selected niches?Maintain global viewpoint. ?Supplying products with high quality at a reasonable price. ?To create new technology that offers new possibilities in mobility. Assumptions ?Harley would not be able to maintain ?Market for Harley-Davidson products may be maturing. ?Baby-boomers were aging and may not want to ride motorcycles anymore. ?Boomers will ride into their late 60 and 70s. ?Manufacturers are more skilled at mass-producing motorcycles efficiently. ?Will continue to be more technically advanced in the industry. CapabilitiesStrengths ?Rene wed RD expenditure.?Strong brand identity and loyalty. ?Boomers are living more of an active lifestyle. ?Productivity triad. Weakness ?Some bikes are too expensive for younger consumers. ?Close association with baby boomers. Strengths ?Strong technical advances. ?Have a stronger brand with the younger generation. ?Caters to younger buyers with smaller budgets. Weakness ?Does not have an association with baby boomers who are expected to ride longer. Market Share Harley Davidson maintains a large margin in its dictum in the U. S. Heavyweight Motorcycle market as compared to its major competitors.2003 2007 US Heavyweight Market ShareUS Market Share 2007 2006 2005 2004 2003 Harley-Davidson 49. 4% 50% 49. 6% 50. 2% 50. 3% Honda 14. 2 15. 1 16. 6 18. 7 18. 4 Suzuki 12. 5 12. 9 12. 4 10. 2 9. 8 Yamaha 9. 2 8. 6 8. 9 8. 7 8. 5 Kawasaki 7. 2 6. 8 6. 5 6. 4 6. 7 However, Harleys international market share is slightly smaller. For instance, the company has a 38. 4% Canadian market share and a 10. 2% market share in Europe as of 2006. Notably, both of those markets are substantially smaller than the US market. Nonetheless, Harley has a dominant worldwide market share of 33% in what is a growing industry.Operating Metrics Several operating metrics are useable in understanding the companys position vis-a-vis its largest competitor. Hondas figures are for its motorcycle business only. Please see chart on next page. 2006 Operating MetricsOperating Metrics Harley-Davidson Honda Units Sold 361 103 Units Sold per Employee 35. 4 3. 6 Revenue per Employee (USD) 637,881 356,746 Operating Margin(%) 27. 5 9. 2 CapEx as % of Sales 3. 8% 4. 2% While the companys competitors, notably Honda Motor Company (HMC) and Suzuki, do not have as dominant a market position, they often have greater financial resources.This is largely because companies like Honda have more diverse product lines (like cars), and are greater in size than Harley-Davidson, a far more specialised company. For example, motorcycle sales at the companys largest competitor, Honda, hover around 12% of total revenue. Revenue by Region While around 80% of the Harley Davidsons sales still occur in the United States, its international segments are growing quickly, and the company is pursuing opportunities for gaining market share abroad resulting in value added.This can prove important to the company, as market share has begun to stabilize in the US due to saturation of this market. 12 Month Harley-Davidson crease Analysis The chart above shows that it has definitely been a tough 12 months for Harley-Davidson stock and it is undoubtedly being affected by the economy. VII. Predicting competitor behavior under each scenario Introduction of competitor behavior In 2007, Sales in the motorcycle industry failed to increase after 14 consecutive years of gains and were lower than in 2006. For Harley-Davidson, revenues declined 1. 3% and earnings declined 4.3% 2007. In preparation for the affects of a slowing Am erican economy, the firms largest market, Harley cut production and shipment of its motorcycles in the 3rd and quaternary quarters of 2007. However, on the up side, the motorcycle industry sales in 2007 were over the 1 million mark for the 5th straight year. Battery and tire sales indicate that ridership and enthusiasm for the sport remain high. Quality The competition will continue to manufacturer new models and invest in quality improvement however, they will focus on supplying products with high quality at a reasonable price.In addition, they will strive to further improve JIT inventory practices and statistical operation control. Quality drives productivity and increased productivity is a source of greater revenue. Marketing The competition will market their brand with the younger generation. It will cater to younger buyers with smaller budgets. The aim to attract the younger target market and compete on price. Furthermore, create bikes that are cheaper and faster that appeal to this market. In addition, the current success that Harley has had with the rentals, and the riders edge program will most likely be emulated by the players in the industry.Product Innovation The competition will continue to invest in product innovation that will appeal to the younger generation in design and price points. They will continue to create new technology that will offer new possibilities in mobility. Conclusion Harley-Davidson has developed a blue ocean strategy by fulfilling dreams through the experience of motorcycling. All bikes are customizable and have developed a huge fan club and a phenomenally powerful brand with emotional connection and loyalty. This loyalty will be crucial to the companys success going forward, and Harley will depend upon duplicating this successinternationally to fuel growth.Despite the fact that due to economic issues, in the motorcycle industry sales have been down and cost up, we expect that Harley-Davidson will continue to invest in qualit y improvement, marketing strategy and product innovation in order to remain competitive in the industry and achieve economies of scale. Harley-Davidson will continue to manufacturer new models and invest in quality improvement however they will do it with increasing cost pressures. The dollar has lost 26% of its value against the euro and 11% of its value against the yen since March 2003.Escalating cost for the metals, plastics and other commodities used to manufacture motorcycles and the fuel needed to transport foreign models to the U. S. market, has resulted in price pressures for the European and Japanese manufacturers in particular. Harley will need to look to further cut manufacturing costs, (lean manufacturing) rather than raise retail prices for consumers who, in the U. S. , are continuing to tighten their belts. Harley-Davidson will continue to invest in marketing. Through marketing efforts the company will look to increase its current loyalty program but also parallel thi s success internationally to fuel growth.The companys customers tend to be fiercely loyal to the brand, which has helped to drive consistent growth over the past 20 years while making the company the premier name in its industry. In addition, since the companys core consumer group is aging, it will target women and the younger generation of motorcycle enthusiasts. In order to appeal to this group, the company will continue to use the HOG and riders edge program. Furthermore, the company will continue to revamp its affordable Sportster line and its higher-tech V-Rod family with liquid-cooled revolution engines and its subsidiary, Buell, in order to lure in the Generation Y market.However, it should be noted that in marketing to this new segment, it will lead to the red ocean scenario again and companies will compete at the same level within the industry. The company will also have an opportunity to increase marketing in the international markets. While around 80% of the Harley Davids ons sales still occur in the United States, its international segments are growing quickly, and the company will have an opportunity to market to these segments in order to gain market share abroad resulting in value added.This can prove important to the company, as market share has begun to stabilize in the US due to saturation of this market. Harley-Davidson will also continue to invest in product innovation. In order to increase its customer base, the company will focus more on fuel efficiency transportation oriented models in the coming years. With many concerns with environmental health issues, the company will most likely manufacture a Hybrid or an economically friendly motorcycle to entice sales of future consumers who are concerned with environmental conservation and to appeal to current eco friendly consumers.