Marketing strategy Assignment Example | Topics and Well Written Essays - 2250 words

Marketing strategy - Assignment ExampleIt is anticipated that new courses will be added once the initial gear up up has been completed and has bedded in, allowing expansion of the universitys courses to a global market place through a new company set up specifically for the purpose. The speculation should payback the initial capital investment within a bound of three years, providing a relatively short period of risk as far as the investment is concerned.The marketing strategy focuses on niche marketing and will target those who might be fire in starting up their own business. With the potential for mass redundancies in both the public and private sectors over the next few years, there is a huge opportunity to help many people set up their own business and achieve the freedom and success that such a venture brings.This report sets out the analysis and marketing strategy supporting the introduction of a range of new e-learning courses for global consumption. A strategic analysis is provided, which considers the extraneous environment within which the university operates, together with an analysis of actual and potential sources of competition. The strengths and weaknesses of the university will be combined with the opportunities and threats present in the current climate, to provide a consentaneous foundation for a focused marketing strategy that analyses the proposal using the extended services marketing mix, segmentation and targeting strategies and the profile of the typical customer. The report concludes with a summary of the marketing strategy and why it will be successful for the university as a medium-to-long term project.Following the recent decision by the administration to cut the teaching budgets for universities, it has become necessary for the university to focus on more income-generating activities to enable continued funding of vital activities. After much discussion, it has been decided that the university inevitably to